Walgreens Easy Refill Campaign

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Walgreens has a myriad of ways to let customers refill their prescriptions. The initial goal of the campaign was to raise awareness of these options. The email had a click through rate nearly triple a typical pharmacy email, and the landing page yielded a conversion rate twice the site average. The messaging is now being extended to serve as a trigger following customer acquisition campaigns.

Walgreens Easy Refill Campaign
Walgreens Easy Refill Campaign

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