HP “What Do You Have to Say” Brand Standards

← Back to the Portfolio

I directed a team of designers and copywriters to develop brand standard guidelines for the digital extension of HP’s What Do You Have To Say campaign.  I also presented new brand standards  to HP’s Asia/Pacific/Japan and Latin America groups, as well as North American agency partners.

HP “What Do You Have to Say” Brand Standards
HP “What Do You Have to Say” Brand Standards
HP “What Do You Have to Say” Brand Standards
HP “What Do You Have to Say” Brand Standards
HP “What Do You Have to Say” Brand Standards

Similar Work

You should also check out...

Walgreens Online Pharmacy

Walgreens Online Pharmacy

Complete redesign of the Walgreens online pharmacy interface.

Walgreens Easy Refill Campaign

Walgreens Easy Refill Campaign

Email campaign to raise awareness of the many ways to refill prescriptions

Walgreens Mobile

Walgreens Mobile

Developed the interface icons for the Walgreens mobile platform

Walgreens 2010 Holiday Campaign

Walgreens 2010 Holiday Campaign

Online extension of the 2010 Holiday campaign for Walgreens.

Top 10 Chicago Sports

Top 10 Chicago Sports

Logo design for sports blogger Matt Olsen’s Top 10 Chicago Sports.

Walgreens Pharmacy Chat

Walgreens Pharmacy Chat

Walgreens Pharmacy Chat service allows customers to chat live with pharmacy staff 24 hours a day, seven days a week.   A new log was designed to coincide with a …

Walgreens Cart & Checkout, Product Pages

Walgreens Cart & Checkout, Product Pages

Re-design of Walgreens cart and checkout

Walgreens Social Responsibility

Walgreens Social Responsibility

Re-design of Walgreens responsibility micro-sites

Walgreens Brand

Walgreens Brand

Online store for Walgreens Brand OTC products

Walgreens Web Pickup

Walgreens Web Pickup

Re-branding of Walgreens online to store service

Digital Innovations

Digital Innovations

Refresh of DI’s web site, and online marketing, plus package design for consumer electronics product line.