Jonathan Hoefler recently blogged about a talk he gave at last years AIGA Design Conference…
Most of the talks that we’ve given are lost to the sands of time, but this afternoon I was happy to discover that one of our favorite presentations lives on. For the AIGA Design Conference in Denver, we were asked to meditate on the topic of “What’s Next,” for which we presented a study of typographic history — and why the ‘historical revival’ might be a twentieth century idea whose time has passed.
Always fascinating, plus who doesn’t love underpants references.



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